Formatting — A Publisher’s Point of View

(c) 2004, Jude Wright

Do you format and spell check your ads and articles?

Speaking from an advertiser’s point of view, if you don’t,

your ads and articles may not get published. And not just by

me. I know a lot of publishers who just «delete» those

unformatted ads and those articles with tons of misspelled


Speaking strictly from a newsletter publisher’s point of

view, please do!

I love to get articles from my subscribers. However, when I

get an article that is not formatted at all I tend to just

click delete. Why? Well, if there is nothing to tell me

where a paragraph is supposed to end, I have to guess where

the author wanted a new paragraph to start. With some

articles that can be a chore because of the way they are

written. Of course, if the article is a good article (and

yes, I do read all articles), i will put paragraph endings,

where I believe they make the most sense. In some cases I

will try to contact the author.

As to the numerous ads that are submitted to me, they should

be formatted too — 60 characters per line is my line length

of choice. And don’t forget the ALL CAPS dilemma! You might

think this makes your ad stand out, but the truth is — it

also keeps the entire newsletter from being delivered. The

sp’am filters just love to eat those all caps emails! So my

job is to go through all the ads hack instagram accounts and change the all caps to

«sentence» or «title» caps. Please remember this when

submitting your ads To publishers. It makes it so much

easier to put a newsletter together when rules are followed.

There is a reason for the rules after all!

Are you wondering about all the «/» and «‘» marks in the

ezines you receive? Those are separating trigger words to

«hide» them from the sp’am blockers. Just one more job for

the ezine publisher!

What about spelling and grammar? Well, I’m not as worried

about grammar as I am about spelling. Having been an Office

Manager for over 20 years, those spelling mistakes are just

plain irritating. I do take into account the fact that the

author/ad writer may not use English as his/her first

language. But sometimes people get in a hurry and just

«don’t bother» with the spelling.

Another irritant? Long URL addresses. Some of those babies

are really long! So, when I have gone through and formatted

the length of the lines of my ezine, there’s one that always

goes way out past that line length. I think it looks

unprofessional. Use one of the many text formatting

utilities out there. Two of them are: website and

website I suppose i could «snip» them myself,

but with all the ads I get, that could take a long time too!

There’s also the probability that someone will «steal» your

commission by entering his own affiliate ID.

So, please take a few minutes to format your ads and

spell check your articles. It’s to your benefit as well as


the benefit of the newsletter publisher. You are writing

the article to be read — and published…Right?


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