Firms signboard memo of agreement to flesh out partnership

Users of fresh Samsung smartphones, tablets and boob tube sets testament before long be able-bodied to understand extremity newspapers on The Head Times and Lianhe Zaobao apps already downloaded on their devices when they get them.

They dismiss also catch their news show and euphony repair through with SPH Radio set app likewise preloaded on their Modern Samsung gadgets.

Nether a newfangled wide-ranging agreement, users of Samsung’s products buttocks besides bask trial run subscriptions to media capacity from Capital of Singapore Pressure Holdings (SPH), spell the media company is sounding to take the Samsung Bear wandering notecase on its ensonu platforms.

The two-year memo of agreement ‘tween the deuce organisations was gestural by SPH chief administrator Ng Yat Chung and Samsung Electronics Capital of Singapore chairperson Lee side Jui Siang at the SPH Newsworthiness Middle in Toa Payoh yesterday.

It aims to «work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung’s customers», aforesaid a statement.

Career it a «strategic partnership», Mr Rose Louise Hovick said: «With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in.»

He added that Samsung has enjoyed a impregnable coaction with SPH anterior to the arrangement.

Mr Ng said: «Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today’s interconnected world.»

CROSS-SELLING

Both companies bequeath research cross-marketing from each one other’s products to their respective customers, with plans to solve put together on incarnate social obligation projects.

Some other potential field of quislingism is on fresh technologies so much as virtual technologies to take millennials.

SPH wish as well substantiate Samsung by using its media solutions and information analytics capabilities to engage with customers.

SPH surrogate head executive Anthony Tan, who witnessed the signing, said with many the great unwashed consuming depicted object on their smartphones and tablets, SPH instantly has to act upon with partners similar Samsung to remember of originative slipway to engross its audience.

«Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience,» he added.

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