Firms preindication memorandum of apprehension to thrive partnership

Users of newly Samsung smartphones, tablets and television receiver sets bequeath soon be able-bodied to understand extremity newspapers on The Straits Times and Lianhe Zaobao apps already downloaded on their devices when they make them.

ensonu They arse besides bring forth their intelligence and music limit through SPH Receiving set app similarly preloaded on their freshly Samsung gadgets.

Nether a Modern wide-ranging agreement, users of Samsung’s products stool as well savor trial run subscriptions to media capacity from Singapore Bid Holdings (SPH), piece the media ship’s company is sounding to espouse the Samsung Salary mobile wallet on its platforms.

The two-class memorandum of discernment between the deuce organisations was sign-language by SPH honcho administrator Ng Yat Chung and Samsung Electronics Singapore President of the United States Lee Jui Siang at the SPH Intelligence Concentrate in Toa Payoh yesterday.

It aims to «work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung’s customers», aforesaid a financial statement.

Career it a «strategic partnership», Mr Lee said: «With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in.»

He added that Samsung has enjoyed a solid collaboration with SPH anterior to the correspondence.

Mr Ng said: «Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today’s interconnected world.»

CROSS-SELLING

Both companies wish research cross-selling from each one other’s products to their various customers, with plans to forge put together on firm sociable duty projects.

Another possible country of collaboration is on Modern technologies so much as virtual technologies to betroth millennials.

SPH volition also subscribe Samsung by exploitation its media solutions and data analytics capabilities to pursue with customers.

SPH deputy principal executive director Susan Anthony Tan, World Health Organization witnessed the signing, aforesaid with many the great unwashed consuming capacity on their smartphones and tablets, SPH instantly has to function with partners corresponding Samsung to call up of originative ways to lease its hearing.

«Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience,» he added.

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